FREE LIVE EVENT · MAY 12TH-14TH
•
Future-Proof
Your Marketing Practice.
Three days inside the Strategy First System. Built for fractional CMOs, consultants, and agency owners ready to stop reinventing the wheel and start running a real operating system.
Free to attend · No credit card required
This is a working session, not a webinar. You walk away from every day with something tangible.
WHO THIS IS FOR
You’re good at marketing. You just haven’t packaged it into something you can sell.
This three-day experience is built for consultants and agency owners doing solid work who feel like their practice lacks structure, predictability, or a clear path to recurring revenue.
YOUR HOSTS
$0
FREE TO ATTEND · NO CREDIT CARD REQUIRED
Three days. One hour a day. Completely free.
This is a live working session, not a webinar. Each day you’ll work through real frameworks with John and Sara and leave with something tangible. Register once and you’re in for all three days.
Your 3-Day Schedule
Tuesday, May 12 · 11:00 am MT
From Doing the Marketing to Leading It
John Jantsch, Founder
Wednesday, May 13 · 11:00 am MT
Getting Paid Like a Strategic Leader.
Sara Nay, CEO
Thursday, May 14 · 11:00 am MT
From Monthly Invoice to Multi-Year Partnership
Sara Nay, CEO
You’re a fractional CMO, marketing consultant, or agency owner who wants to move upstream toward strate
Every engagement starts from scratch and you don’t have a documented process you can actually sell
You’re tired of project work and want a clear path to consistent, predictable retainers
AI is eating your deliverables and you’re ready to move to the part of your work it can’t replace
You want a proven system to bring to clients, not just more tactics to experiment with
You want to understand what future-proofing your practice actually looks like in 2026
3-DAY WORKING EXPERIENCE
One hour per day. Live and interactive. You leave each session with something you can actually use.
Agenda preview below.
WHAT YOU’LL WALK AWAY WITH
Concrete outputs from every session.
01
An uderstanding of what’s really holding you back
Surface the beliefs that are shaping your decisions and keeping you stuck
02
What you do, who it’s for, and how to talk about it in a way that closes. Built live during Day 2.
A draft positioning and packaging for your core offer
03
A behind-the-scenes look at the actual system Duct Tape Marketing installs for clients, and how you can apply it.
A working understanding of core elements to the Marketing Operating System
04
The full engagement arc mapped so you can see exactly how a $10K strategy engagement becomes a long-term operating relationship.
A clear path from Strategy First entry offer to recurring retainer
Three days. One hour a day. Free.
It’s a working session, not a webinar. You’ll leave every day with something you can actually use
Free to attend · MAY 12TH-14TH
· Hosted by Duct Tape Marketing
The people guiding you through it.
Hosted by the team at Duct Tape Marketing, creators of the Strategy First System used by 400+ consultants worldwid
Founder, Duct Tape Marketing
John has been helping small businesses and marketing consultants build profitable, systematic practices for over 30 years. He’s the WSJ bestselling author of Duct Tape Marketing, The Referral Engine, and The Ultimate Marketing Engine.
John Jantsch
Sara Nay
CEO, Duct Tape Marketing
Sara leads the fCMO+ Certification program and works directly with consultants and agency owners to install the Marketing Operating System. She’s the author of Unchained: Breaking Free from Broken Marketing Models.
© 2026 Duct Tape Marketing. All rights reserved. · Privacy Policy
Tuesday, MAY 12 · 11:00 am MT
From Doing the Marketing to Leading It
John Jantsch, Founder · Duct Tape Marketing
The market has split. Cheap AI execution on one end. Senior strategic leadership on the other. The middle is under pressure.
- Why the market is splitting between cheap execution and strategic leadership
- An honest picture of your leadership strengths and blind spots
- The mindset and model shift required to move from doing the marketing to leading it
- The foundation you need to make Days 2 and 3 actually stick
Wednesday, MAY 13 · 11:00 am MT
Getting Paid Like a Strategic Leader.
Sara Nay, CEO · Duct Tape Marketing
Most fractional CMOs and consultants do strategic work but get paid like executors. That has to change if the model is going to work.
- A clear framework for positioning yourself as a strategic leader
- A model for packaging and pricing Strategy First engagements, with real pricing examples
- The language to handle objections and close with confidence
- A draft of your own positioning and packaging to refine
Thursday, MAY 14 · 11:00 am MT
From Monthly Invoice to Multi-Year Partnership
Sara Nay, CEO · Duct Tape Marketing
This session covers why retainers quietly die, the rhythm that holds the leadership seat over the long haul, and the practices that turn one-year engagements into three- and five-year partnerships.
- How to turn retainers into long-term, high-value client partnerships
- What actually keeps clients during dips (and why results alone won’t)
- How to run strategic client meetings that drive retention and growth
- How to position and sell a marketing system, not just services
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Our Teachings Get Results Like These
Matt Sibert | Lucyd Media
"I'm already doing $40,000 a month from clients I landed from Duct Tape Marketing's teachings."
Terri Hoffman | Marketing Refresh
"Duct Tape Marketing's trainings gave our team clarity, confidence, and a real system to follow that helps us lead every client engagement with strategy."
REAL RESULTS FROM REAL MARKETERS