Rethinking the Customer Journey in the Age of AI
Thursday, August 13th | 2 PM MDT
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.
Copyright © 2026 Duct Tape Marketing
Your Host
Sara Nay
CEO, Duct Tape Marketing
Author of Unchained: Breaking Free From Broken Marketing Models
Training Details
Time: 2 p.m., MT
Date: August 13th, 2026
1 p.m., PT
3 p.m., CT
4 p.m., ET
Save Your Seat
Free to attend. Live, with time for your questions at the end.
August 13th | 2 PM MT
What You'll Learn:
In this session you will walk your own customer journey, the Marketing Hourglass, and see exactly where it is breaking.
How buyers now find, vet, and choose businesses in a world of AI answers and zero-click search
What changed at each of the seven stages of the customer journey, and where the new leaks are
Why adding more tools has not closed the gaps, and what actually does
A simple way to score your own journey, one to ten, and find your biggest leaks
The one thing every leak traces back to, and how to fix the root instead of the symptoms
You will leave with a one-page Hourglass Scorecard to keep using after the session.
Who This Training Is For:
This session is for business owners and leadership teams who:
Are working harder on marketing than ever, and it isn't landing
Know the journey hasn't changed, but suspect where it leaks has
Want to walk their own customer journey and see exactly where it's breaking, not collect more AI tips
A free 45-minute working session on how buyers find, trust, and choose you now, and where your marketing is quietly losing them.
Free Training For Business Owners:
What Actually Changed
The way people find you, size you up, and decide to buy has changed, and it changed fast. Buyers now start inside AI. They get an answer before they ever reach your site. They can spot generic content in a second. They trust a real, named customer more than anything a brand says about itself, because so much of the web is fake now.
Your customer journey did not disappear. People still have to find you, warm up to you, trust you, take a small step, buy, come back, and send a friend. What changed is how they move through each stage, and where the leaks happen now.
The hard part is that the leaks moved and the old playbook stayed put. You can be working harder than ever and still lose buyers at stages you cannot see.